Planning & Forecasting
Audience reach estimation, channel mix modelling, and budget forecasting
Est. Reach
14.2M
UK households
Est. Impressions
48.6M
at 3.4x frequency
Blended CPM
£7.40
-12% vs market avg
Sense Coverage
64%
Person + Household tier
Channel Mix Forecast
Connected TV12.4M reach · £8.50 CPM
82% inventory available
Audio (Streaming)8.9M reach · £6.20 CPM
68% inventory available
Digital Display22.1M reach · £3.80 CPM
91% inventory available
DOOH5.2M reach · £12.40 CPM
45% inventory available
Available Audience Segments
ABC1 Adults 25-54
Covatic Sense · 18.2M households
Grocery Shoppers
dunnhumby · 12.8M households
Sky Sports Viewers
Covatic + EUID · 4.2M households
In-Market Auto
LiveRamp ATS · 3.1M households
ITV Hub Viewers
Covatic Sense · 6.8M households
Premium Households
Experian Mosaic · 2.4M households